My Work
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During my internship at Partida Continua, I worked closely with the fashion and technology app Tata Bazaar, managing their Instagram presence from January to March. I led content efforts end-to-end, including strategy development, copywriting, content planning, and design.

A key project I contributed to was the launch of a new collaboration between Tata Bazaar and the shoe brand Port Menorca. I developed the Instagram content strategy for the campaign and assisted in planning a launch event to support and promote the collaboration.

View Social Media Strategy Deck

I collaborated with the Oregon-based salon Aliyah’s Beauty Collective to revamp their social media presence. The brand was experiencing low engagement, repetitive content formats, and limited conversions from social posts and advertisements.

Through data analysis, competitor research, and performance review, I developed a refreshed content strategy designed to strengthen brand presence and increase engagement, audience loyalty, and conversions.

View Creative Brief

As a strategist for Allen Hall Advertising, I work with real clients to solve real business challenges. This year, I am partnered with Brigadoon Wine, an Oregon-based, family-run winery rooted in vine-to-table values.

Brigadoon Wine is experiencing low brand awareness on social media, declining in-person winery visits, and decreased wine sales. As a strategist, I conducted in-depth research to uncover the brand’s core challenges and opportunities.

Over the next year, I will collaborate closely with a cross-functional team to develop and implement strategic solutions.

SOCIAL MEDIA CONTENT

Copy and posts I helped to create

@tata_bazaar @edelgrund

  • The digital wardrobe from Clueless is finally possible. Just shake, tap, and add your @port_menorca loafers to wardrobe. Its that easy.

  • Spotify playlists, a guide to Menorca, discounts and more are just a shake and a tap away. get your @port_menorca loafers and start getting rewarded for getting dressed (the way it should be).

  • Valentine's Day is around the corner. Whether you're treating yourself, your best friend, or your partner- these are Tata's top gift picks.

  • Gracefully combining simplicity with elegance. Our minimalist design suits a range of interior styles, bringing warmth and texture to any space. Explore the Essentials Collection on our website now.

  • Because every corner deserves a little extra something, this one's doing all the talking. Featuring, our intentionally crafted, Illuminata Rug. The bold black, white, and coral symmetric design brings a bold yet understated charm to your space.

  • The EU's new Digital Product Passport puts supply chain information at the customer's fingertips- where it should be. They say sunlight is the best disinfectant, and Tata is helping shine that light. Connected products will help bring accountability to sustainability.

  • Influence (and the $$$ associated with it) shouldn't be restricted to online interactions or people with a certain follower count. We're all influencing our friends all the time- online *and* offline. On Tata, everyone is an influencer - IRL and URL.

  • At Edelgrund we value the artistry of timeless design and the beauty of cultural heritage. Explore the website for more.